While media and marketing has grown ever-more complex in recent decades, many marketing research methods remain stuck in the 1940s. Here, Leonie Annor-Owiredu argues it’s time to move on The most ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...

Everything we do, believe, and feel is rooted in cultures. Our values, our aspirations, and our identities are tied to cultural contexts. For products and services, cultures help inform our purchase ...

Neuroscience-based marketing research offers new tools for improving advertising creative and testing methods. After conducting two major research projects, the ARF has concluded that neurological and ...

WASHINGTON, Nov. 04, 2022 (GLOBE NEWSWIRE) -- In the third quarter of 2022, Vantage Market Research had significant success in its pitches to potential clients. The firm's innovative and cutting-edge ...

Driven by a continued demand for more affordable treatments that better meet patients’ needs, post-marketing research in the healthcare industry has undergone a revolution over the last thirty years.